Customer Experience Design

Capability 1 pager design - artifact creation

Artifact Creation
Experience Design
XD Documentation
XD Chapter Lead Project

As the XD chapter lead, I created a new artefact in collaboration with a business designer within the same cell in order to illustrate wire frames or prototypes with key business requirements and capability call outs.

Project Specifics

The artefact was created using key information pulled out of the brief, highlighting key areas within the designs that fulfilled specifics elements of the brief.

Some of the information captured within the document included:

  • Pre-requesits to the feature/functionality of the design that needed to be implemented before the product would be viable
  • Rationale for the specific design feature or choice in answer to a specific section of the brief
  • Capability linked to the larger over-arching initiative of the product teams
  • KPIs for tracking results of a particular feature within the design to measure success rate

The template was also expanded to be flexible and accommodate different variations of information required for handover, enabling it to be used for multiple types of design projects across the wider team.