The design for this leave behind document utilised the content from the social media posts that I created for the business. Essentially, the brief was to incorporate all of the information, infographics, testimonials and imagery into one print document to take to events.
This company has a detailed brand guideline to follow for all print collateral, so I was working closely with the guideline to ensure the quality of the brand and the visual identity was consistent and aligned with the other collateral already in existence, also adding in some of my own creative flair in the form of information hierarchy, infographics creation and layout design in order to showcase the contents of the document in the best way possible, ensuring legibility and ease of communication to the end user.
The Brief
To translate all of the information and visuals we created for a social media calendar into one leave behind document that covers a new sustainability certification achieved by the business.