This project was undertaken as a 2D animation to explain the process of a local plan, and to drive engagement from local constituents to get involved and have their say in the topics up for review.
This project was a collaborative piece from the start, with styling, scripting and voiceover all discussed and agreed before the project was undertaken.
When taking on this project I was provided with a rough script from the client to provide an initial starting point for the video. The script gave an overview of the local plan, what it is, and what it means for the community. The narrative was clear within the script, enabling me to create a storyboard to begin to piece the narrative together with visual representations of each scene.
Once the storyboard was approved, I took the rough scene designs and started to work these up into the final assets that would be used within the animation. Working to a defined style discussed at the beginning of the project, the assets were then approved by the client before animate the scenes.
Once approved, I took the assets and began to bring the scenes to life through movement, transitions and additional detailed elements to represent each of the key elements within the voiceover.
You can watch the full video here.